Category: Strategy

The general method for tracking church attendance is to collect the total attendance for each weekly service.  When total attendance is regularly increasing, the organization is considered to be experiencing a time of growth. while regular decreases in attendance show a time of decline.  When attendance is tracked from this macro viewpoint, considering only the […]

Recently, I was talking to a friend and fellow ministry student about the role departmental mission statements (DMS’s) play within an organization. (I define a DMS as the mission statement held by a specific area or division of an organization seeking to fulfill or support a given component of that organization’s mission.) My friend remarked […]

Quality presentation adds perceived credibility to content. presentation= the way in which an idea is communicated or displayed adds= presentation isn’t everything, but it certainly has a lot to offer perceived= implying viewer opinion, regardless of actuality credibility= trustworthiness content= the idea being communicated SO… We can increase the level to which viewers trust our […]

I’ve been thinking the past couple of days about the increasing focus on church branding over the past few decades. This increased focus, I believe, is of great value to churches, bettering their first impressions and creating a better presentation to their messages. And I would definitely argue the importance of presentation. However, my thoughts […]

This summer at Altitude (middle school ministry), we’re taking a break from our regular Wednesday night corporate worship service. Instead, we’ll be doing weekly small groups at off-site host homes. Because of this, Wednesday night was our last corporate service for the next 3 months. On my way to the church, I was hit with […]