Simply functional.

People generally complain about a product for one of two reasons:
  1. “It’s too complicated to use.” Ā (Lacks simplicity)
  2. “It doesn’t do what I want it to.” Ā (Lacks functionality)
The tension between simplicity and functionality exists within every organization. Ā And when not intentionally balanced, the two become enemies of one another. Ā We hear it in churches all the timeā€¦
“If all we offer is ___________, what will we do about people who need ___________?” Ā (“We need more function!”)
“If we provide all of those _____________, people will never be able to findĀ what they need!” Ā (“We need to be simple!”)
Somewhere between the extremes of simple and functional lies the “sweet spot” that allows forĀ both. Ā Steve Jobs found that balance for Apple which, in part, made him legendary. Ā And your organization can find it as well. Ā Consider the following with your teamā€¦
  • Do we each as individuals naturally tend toward simplicity or functionality?
  • Do we as a team/organization naturally tend toward simplicity or functionality?
  • What necessary functions are we not providing for the sake of simplicity?
  • What functions can weĀ combine, cut, or categorizeĀ to regain simplicity?
BecomeĀ simply functional.
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Ryan Stigile

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