VISION[is more than a]STATEMENT

If you began developing your vision by drafting a single statement, you probably undershot it.  Vision is so much more than a sentence.  It paints an image of what your organization desires for the future, providing the passion and heart for everything you do.  Energized by its vision, a healthy organization passionately pursues that thing it cares most about.
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True vision cannot be contained by 10 words and a period.  In fact, its owners often find themselves talking for hours, still never finding words to fully express what they feel.  But unfortunately, too many churches lack true vision, operating only from a bland, cliche statement rather than a genuine expression of heart.
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A vision statement is only a summary.  When it becomes the entirety, the vision has lost passion.
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If you find yourself questioning your organization”s passion, consider the following attributes of true vision:
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1.  True vision is outward focused
Your organization is only the means by which you pursue vision, not the result of the vision itself. ¬†The people or city you are working to reach should remain the sole focus. ¬†Ask yourself, “If our vision is fulfilled, who primarily benefits?” ¬†If it”s the people already in your church, you may need to readjust. ¬†In a consumeristic society, I honestly believe that most people feel refreshed by a chance to act for someone else.
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2.  True vision is not readily achievable
I know good leaders set achievable goals. ¬†But vision is not a goal, it¬†is the single thing every goal points toward. ¬†People are attracted to causes that seem a little out of reach. ¬†Consider the justice movements that have gained so much recent attention. ¬†A logical thinker might conclude, “you could never¬†really¬†end injustice.” ¬†But try telling that to the millions of activists. ¬†The fact that an idea seems logically impossible does not necessarily make it unworthy of pursuit. ¬†Beside, if your vision seemed achievable, where would God”s part be?
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3.  True vision is constantly communicated
Every service, every publication, every video, every email‚Ķ every medium of communication should reflect your organization”s heart. ¬†Take advantage of all opportunity to expression the vision. ¬†“But won”t it become redundant and worn out?” ¬†Not if your vision is more than a statement. ¬†When vision comes from the heart, you will find yourself constantly communicating it in new ways that are always inspiring.
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This week, carve out some time to take a fresh look at your vision.  Not the statement on your wall but the passion in your heart.
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Are you focusing outward?
Are you pursuing the unachievable?
And are you saying it constantly?
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Ryan Stigile

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