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Repeat Attenders vs. Loyal Attenders

In his book, Start with Why, Simon Sinek provides clear definitions for repeat and loyal customers: . There is a big difference between repeat business and loyalty. Repeat business is when people do business with you multiple times. Loyalty is when people are willing to …more

The Shelf Life of Objectivity

An interesting thing about house guests…they always see the smallest details. You may have lived someplace for years without noticing that crack in the corner, spot on the carpet, or dent in the door. But a guest walks in and sees them all at first …more

Develop your brand, no matter your size.

If you drank a Coca-Cola over the past few weeks, you probably noticed a major difference with the can.  In a partnership with the World Wildlife Fund, Coke has been served in all white cans in an attempt to increase consumer focus on the protection …more

The Little Things

It’s easy to ignore them.  A typo that most people won’t notice.  One sign that is slightly confusing.  A camera operator who is always just a bit out of focus.  None of them make that much of a difference…by themselves. There are two reasons why …more

Paradigm > Policy

The common organizational reaction to any mishap is simple… “We need a rule to keep that from happening again.”  And while this may seem reasonable in the moment, the culmination of this type of decision-making results in a spider web of red tape that is …more

The 80% Rule

The other day, I was catching up with an old friend and mentor who pastors a quickly growing church.  Recognizing this growth, he has been challenged by some to offer an additional service based on the “80% rule”.  Consultants and church leaders reference this rule …more

What are you afraid of?

Every year, October 31 is dedicated to the celebration of fear; odd considering that our initial reaction to the concept of fear is negative.  Why would we celebrate such an unwelcome thing?  It’s true that many fears are not worth our celebration.  For example… . …more

Simply functional.

. . People generally complain about a product for one of two reasons: “It’s too complicated to use.”  (Lacks simplicity) “It doesn’t do what I want it to.”  (Lacks functionality) The tension between simplicity and functionality exists within every organization.  And when not intentionally balanced, …more

Why the ropes course didn’t work.

No one can deny the value of unity to a team.  There is a level of excellence and productivity that just cannot be achieved without it. When everyone is on the same page sharing the same objectives, coordination and collaboration reach their peaks.  And so understandably, …more

The first step toward organizational simplicity.

Within many leadership teams, the concept of simplification is equated with the concept of “cutting”.  [Cut programs.  Cut classes.  Cut ministries. Cut something.]  With this understanding, simplification is often resisted, based on the fear that one’s activities might meet the axe.  But the process of …more